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February News Letter

Invitation , New Collection and Fashion Biennale

We would love to invite you to a lecture by Jam Space founder Hedayat:

During the exhibition “Beyond Beauty, transforming the body in ancient Egypt” at 2 Temple Place, several side events and lectures are being organised. Jam Space founder, Hedayat, will give a lecture on the 24th of February 6:30-7:15 pm. Titled:"Evolving from Tradition: Interior and Furniture Design in Contemporary Egypt”

Hedayat will talk about the evolution of contemporary Egyptian companies and products in the modern age. She will discuss designs that either reinterpret traditional patterns or use traditional techniques to create contemporary pieces. Hedayat will also touch on the challenges and opportunities Egyptian Interior and furniture design companies now face.

New Spring 2016 Collection
During the London Design Week (14-18 March 2016) we are very excited to be launching our new fabric and wallpaper collection inspired by the flora and fauna of Africa. Wide brush strokes, bright colours and highly textured linens constitute our hand painted range.

2016 Fashion Biennale
During the London Fashion Week (19-23 February 2016) the West Wing at Somerset House will be transformed in to an imaginary terrain where an emerging generation of international designers and curators invite visitors to share their versions of the Utopia.

Five upcoming designers from Egypt were invited and Hedayat (Jam Space founder) was asked to design their exhibition. For Egypt’s growing fashion industry, ‘Contemporary Rebirth’ is a chance to define the new, post-revolution Egyptian identity. The Tree of Life and the lotus flower stand as metaphors for the young designers drawing upon the region’s rich past in order to look forward to the popular dream of ‘a better life, a better Egypt’.

Briefed that the space had to represent the birth of a new Egypt, Hedayat came up with the concept of filling the ceiling of the display with paper lotuses. Ancient Egyptians were some of the first to believe in the notion of rebirth and the Lotus flower was a symbol for resurrection. The 2011 revolution was all about a new beginning for the nation.

To represent the idea of new beginnings; the 700 paper lotuses – a flower that represented new life in ancient Egypt –were created and signed by children that attend art class with educational NGO Tawasol. Tawasol is an organisation keen to provide a good education alongside vocational training for children who would not otherwise have access to a good education.