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Collections

Battersea Park apartment

Battersea Park apartment

In collaboration with O&T property management, we this flat for the client, so it was ready to be let out. 

Curtains were made, furniture sourced, household wares purchased and beds were installed and made. 

Cairo Scapes

Cairo Scapes

This specific wallpaper collection was inspired by the architectural and decorative details dotting the contemporary Cairo scape. Balat was inspired by the hand poured encaustic flooring lining the entrances of mid twentieth century Cairene buildings. The colours used are subtle and the patterns are patched from different entrances to create a novel harmonious look. The ‘sheesh’ collection is inspired by the handmade wooden shutters adorning the windows and balcony doors of most structures in the city. The way they are organised and the colour variation is meant to render them a playful element. As for the ‘Suhaymi’ panel, it is inspired by the rich wooden trellis work (mashrabeyya) of one of Cairo’s oldest residential edifices and is meant to provide an interesting story to the walls of the room it adorns. 

Made in Britain

Combed Textures - Chenille Upholstery fabric

Combed Textures - Chenille Upholstery fabric

Country - Upholstery fabric - Hopsack weave

Country - Upholstery fabric - Hopsack weave

selection of Crisp upholstery fabrics in a variety of colours

Crisp - Upholstery fabric - Washable synthetic linen

Dining

Dining

Edfu Collection

Edfu Collection

This entire collection has been inspired by the inscriptions on the walls of the Temple of Edfu which is an Egyptian temple located on the west bank of the Nile in Edfu, Upper Egypt. Etchings on column bases, abstracted leaf drawings and stylised lotuses found on the column capitals,  dictated the main motif of each fabric of this collection which was then repeated and coloured in to give depth and texture.  Hedayat and Miriam Hatem worked in close collaboration to come up with this collection. 

Also available in wallpaper

Edfu Wallpaper

Edfu Wallpaper

This entire collection has been inspired by the inscriptions on the walls of the Temple of Edfu which is an Egyptian temple located on the west bank of the Nile in Edfu, Upper Egypt. Etchings on column bases, abstracted leaf drawings and stylised lotuses found on the column capitals,  dictated the main motif of each fabric of this collection which was then repeated and coloured in to give depth and texture. Hedayat and Miriam Hatem worked in close collaboration to come up with this collection.

Available in fabrics as well. 

Some samples of the fabrics from our Safari collection shown as throw pillow covers

Fabric and Wallpaper

At Jam By Hedayat, we have developed several collections of fabrics and wallpapers for you. Each of these collections was designed from a different perspective, ranging from pharaonic symbolism, to South African landscapes to every day features that can be found when walking around a vibrant city like Cairo. 

The results are eclectic collections that will offer you the tools to brighten your space or make a feature wall stand out. 

We hope you enjoy our designs and we will continue to launch new collections with equally original patterns. 

Ornamental Stories

Ornamental Stories

This collection translates traditional Pharaonic symbols, such as  the Lotus flower, and the Nile zigzag symbol into bold and contemporary designs. The collection ranges from a colourful chevron design, to a soft and painterly portrayal of the Lotus. The colour palette ranges from monochromatic neutrals, to fresh and tropical aquas and marine blues.   Hedayat and Yousra Yassin worked in close collaboration to come up with this collection.

Made in Britain

Ornamental Stories by Jam

Ornamental Stories by Jam

This collection translates traditional Pharaonic symbols, such as the Falcon God Horus, the Lotus flower, and the Nile zigzag symbol into bold and contemporary designs. The collection ranges from a colourful chevron design, to a soft and painterly portrayal of the Lotus and an intriguing geometric repeat pattern of Horus's wings. The colour palette ranges from monochromatic neutrals, to fresh and tropical aquas and marine blues and exotic and warm earthy tones of tangerine, papaya and terracotta. Textured linens and cottons constitute the bulk of the collection. Hedayat and Yousra Yassin worked in close collaboration to come up with this collection.

Recommended Usage: curtains, blinds, light upholstery

Care: Dry clean only

Made in Britain

These designer fabrics are suitable for light upholstery, curtains etc.  The designs can be printed on heavy duty upholstery fabric upon request.

Plush - Upholstery Fabric - Easy Care Velvet

Plush - Upholstery Fabric - Easy Care Velvet

Safari Collection

Safari Collection

Soft gradations of colour, from subtle greys to washed out blues, juxtaposed against the brightly coloured  painterly brush strokes and hand drawn flora and fauna define our new safari collection. Inspired by the stunning scapes of South Africa, our new collection of natural linens and wallpapers bring together beautifully rendered imagery and textures to any space. 

Recommended Usage: curtains, blinds, light upholstery

Care: Dry clean only

Made in Britain

Designer fabrics suitable for light upholstery, curtains etc.  These designs can be printed on heavy duty upholstery fabric upon request.

Safari Wallpaper

Safari Wallpaper

Soft gradations of colour, from subtle greys to washed out blues, juxtaposed against the brightly coloured  painterly brush strokes and hand drawn flora and fauna define our new safari collection. Inspired by the stunning scapes of South Africa, our new collection, lovingly hand drawn by Hedayat, of natural linens and wallpapers bring together beautifully rendered imagery and textures to any space.

 

Made in Britain

Sleeping

Sleeping

Smooth Cotton - Upholstery fabric

Smooth Cotton - Upholstery fabric

Travels by Jam

Travels by Jam

This collection of design fabrics consists of a merger between traditional patterns and modern day technology.  It builds on the idea of a modularised repeat pattern. For each design, one element was selected, abstracted and repeated through a software program developed by Pattern Depot. The geometrical element was rotated, mirrored and repeated to create an interesting array of patterns inspired by historical ornaments.  

Travels Wallpaper by Jam Space

Travels Wallpaper by Jam Space

This collection of design wallpapers consists of a merger between traditional patterns and modern day technology.  It builds on the idea of a modularised repeat pattern. For each design, one element was selected, abstracted and repeated through a software program developed by Pattern Depot. The geometrical element was rotated, mirrored and repeated to create an interesting array of patterns inspired by historical ornaments.