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About Hedayat

I believe...

When we move house, relocate, or just get older, we gain a fuller appreciation of the influence of our surroundings.  I love design.  My passion is creating environments that reflect the spirit of the people who live, work, or dwell there.

I embrace the diverse and eclectic elements that our smaller world has brought into our interiors, helping me create an artful and playful aesthetic. I search for, I design, and I utilise fabrics, textures, and colours that tell stories and provoke emotional responses.

I fuse my clients’ passions with their practical needs.  The demands of a family, office, or restaurant is met without compromising the elegance of design led details I enjoy juxtaposing different influences in my design work: the modern sits alongside the traditional to create something more powerful than each alone.  

My projects celebrate craftsmanship, adventure and discovery, and life’s comforts and sacred pleasures.

Welcome to my space.

Jam Space was established by Hedayat in London in 2014 as a one stop design destination. Bringing her twenty years of interior and furniture design expertise, as well as her passion for products with stories, she launched the Jam Space retail concept representing unique and innovative furniture and accessories brands, as well as its own furniture collection.

Having co-founded Eklego Design, an award-winning Cairo-based design firm that has achieved international recognition through its contemporary and innovative designs, I was intrigued by the London market offering when I was furnishing my own home. Either I was to buy off the floor, mass produced furniture or I had to pay a fortune to commission bespoke pieces. The lack of finding exactly what I needed inspired me to create Jam Space, a place that celebrates uniqueness, quality, craftsmanship and design. In 2015, Jam Space’s signature fabric and wallpaper collection was launched along with an in-house interior design consultancy service.

In 2017 Jam Space launched a new website focussing on the Interior Design Services, the fabric and wallpaper brand and complete furniture packages as well as the option to order bespoke made furniture pieces.

Jam Space focusses on giving a white-gloved, highly personalised service and offering unique, customisable handmade products to our clients.